​"Isabel was an absolute pleasure to work with at CNNMoney. She was always willing to take on more responsibility,was a quick learner and really grew her skill set in a short amount of time. She'd be an asset to any organization." - Catherine Tymkiw, Digital Strategist at CNN. 

Background.


Growing up in Rochester, NY, Isabel always knew that she wanted "the big life." Although her dreams were vast, they were never impossible. After graduating High School in 2014, Isabel moved to London, UK to study abroad as a freshman in NYU's Global Liberal Studies Program. Completely immersed in British culture, she found a new passion for global marketing and strategy. She moved back to New York and begun to find work that represented the values that she found abroad.

After working as an Editorial Intern for Cosmopolitan.com for 6 months, Isabel spent the summer of 2016 working in Washington, DC as a Digital Marketing Fellow at Bully Pulpit Interactive, BPI, a marketing firm that specializes in public affairs, corporate reputation, and social impact that works to simplify the complex, shift public opinion, position brands and elect world leaders. Above all - they work to change minds. And Isabel was a part of that. She worked on campaigns with the NCAA, Ernst & Young, and even a few crucial senate races. When fall 2016 rolled around, she transferred to BPI’s New York City office to continue the important work she was doing. After a fantastic 6 month run with BPI working on numerous digital campaigns, Isabel transitioned to working as an intern at CNNMoney. She wrote articles for a variety of CNN web verticals and used her social skills to excel CNNMoney's social presence.

When her internship ended, Isabel decided it was time for a change. She transitioned to the beauty industry and joined the L'Oreal team doing Global Marketing for Maybelline New York as an intern from June 2017 through June 2018. Along with creating her own products within the Face and Eye categories, she helped make key decisions in order to push the brand even further. Because of her incredible experience working with Maybelline, Isabel accepted a full time job offer with L'Oreal and joined their Management Development Program full time after graduating from NYU with a major in Contemporary Culture and Creative Production with a minor in Creative Writing. For a year after graduation, Isabel worked as a Marketing Associate for the Maybelline New York US team doing operation tasks such as: developing and analyzing business data, competitive analysis and market research, and assist manager with the management of a new product launch and, as delegated, coordinate certain launch elements including the evaluations of formulations.

Currently, Isabel has made a huge transition to the West Coast and is now the Global Marketing Lipstick Manager for Urban Decay Cosmetics in Newport Beach. 

Outside of her role at L'Oreal, Isabel is a freelance writer specializing in all things relating to beauty, lifestyle, and relationships. Her work can be found on the websites of Cosmopolitan, Marie Claire, Her Campus, the NY Times, and more.